Since 2014, our team develops augmented reality applications for brands like Longines or Ruinart. We have the capacity to handle their development from start to finish: from project setup to publishing it on the Stores as well as 2D or 3D graphics design and creating a custom backoffice if necessary…
Augmented Reality, whose origins can be traced back to the 60s, makes it possible to superimpose virtual elements in the user’s real environment. It began to take off in 2008/9 with the first smartphones and then even more in 2016/17.
For more information on the history of Augmented Reality, we devoted an entire article to it HERE.
Recent technologies, tools and media have reached a level of performance that is interesting enough to create impressive experiences. They open the door to unlimited opportunities for innovative use cases.
Using Augmented Reality: What Benefits?
For us the strength of Augmented Reality is based on two aspects: its capacity to offer 3D visualization and additional information about the user's context.
- AR makes it possible to create uses that would not be possible without it:
Visualizing and interacting with products, trying before buying, inspecting, getting contextualized indications in real time and much more based on your sector and business needs (see below)
- Visual attention and engagement rates are more important
- The acquisition of information and encoding in memory has levels 70% higher with AR
- An emotional and surprise effect is guaranteed for those still unfamiliar with this technology
- Some experiences improve individual efficiency, leading to more personal satisfaction
- A positive and innovative impact on your brand image
Depending on your needs, Augmented Reality can be an effective way to reduce your costs and have positive results on the metrics that matter to you: brand awareness, retention, error rate during a technical operation ... It can be integrated as an application feature or even be at the core of a marketing operation.
Examples of use
Here are examples of areas where Augmented Reality can be beneficial and some use cases. Existing and possible uses being endless, this list is obviously far from exhaustive.
Broadly speaking, AR enables collaborating in real time: an employee can remotely add annotations onto what their collaborator sees on the field.
- 3D Visualization of buildings
- Visualization of underground pipes
- Inventory management
- Picking guidance
Maintenance / Repair
Step by step instructions showing the parts to be handled / checked
First responders and Armies
AR can provide contextualized information to field workers to guide and help them act effectively.
- Assistance during surgery operations
- Highlighting a patient's veins or providing vital information
- Preview of a real size prototype at a lower cost.
- Inspection of the first units manufactured
- Training on digital copies: when objects would be too expensive to make available to all or difficult to transport for example
- Manipulations that are usually risky have no consequences using AR
- Product trials: glasses, makeup ...
- Previewing a product before buying and removing it from its packaging and potentially in its intended environment
- Instruction manuals
- In-store navigation guidance
- "Augmentation" of printed marketing material that can become interactive, play a video and display buttons, all through a single screen.
- Street Marketing where passers-by can see themselves alongside 3D representations
- Instant translation by pointing your device to a text
- Simulation of historical objects or monuments at the spot they were in
- Displaying additional information about points of interest, restaurants...
With Augmented Reality you can see 3D representations that wouldn’t look as good on paper (human anatomy, solar system ...) By nature, AR draws students' attention and its interactive nature can make lessons more captivating.
Popularized by Snapchat, AR enriches photos and videos with fun 3D elements which add a new creative dimension to shared content.
The different vectors of Augmented Reality
Augmented Reality glasses / headsets
More dedicated to a professional use at the moment, these devices are ideal for experiencing Augmented Reality. Keeping your head up and your hands free are two obvious advantages that they offer. Among the most common AR headsets are:
- Hololens and Windows Mixed Reality
- Magic Leap
Smartphones and Tablets
Most people have an AR ready device with them at all time. However, two broad categories of AR experiences exist and this distinction is useful to determine mobile device compatibility.
Similar to QR codes, markers such as those from Zappar allow you to activate specific Augmented Reality content. You need to point the camera of the smartphone or tablet on this marker to display and start an experience.
Based on this technology, most Android 2.3 or higher and iPhone 5 and newer are compatible. Basically almost all smartphones on the market.
On the other hand, there are markerless AR applications. The content is displayed as soon as a flat surface is detected or an object - known in advance - is identified. This technology is made possible recently thanks to ARKit (Apple) and ARCore (Google).
The list of ARCore compatible devices is provided here.
For ARKit, compatible devices are:
- iPhone 6s and 6s Plus
- iPhone 7 and 7 Plus
- iPhone SE
Our team masters the following technologies that can be used according to your needs: